by: Natalie Goyette
Think of an ideal craft show for a moment… thousands of people coming through the turnstiles at the fairgrounds or the exhibition areas with money in their hands and an intense desire to spend it. What about having a million people with access to your crafts at a craft show – at any time they wanted. That would really be IDEAL!
At a typical craft show, you are going to see hundreds, and maybe a couple thousand people visiting over any given weekend. Some shows are bigger than others, but even with 2,000 people coming through the gates, how many of them are stopping and looking at your booth with the intention of buying? It can vary. If you could somehow increase the number of people that stop by your booth, it makes sense that you could increase your sales, right?
Have you thought of a website for your crafts? This is the ultimate craft show – millions of people can access your information and your products, and you have limited set up fees – and orders can be placed while you are sleeping snug in your bed at night.
Putting together a good website for your crafts takes a little bit of effort to get off the ground, but it might be well worth the work. Here’s what you have to do:
” Design a site – You can probably find someone to give you a hand with this, and it doesn’t have to be very elaborate looking – just enough to show pictures of your crafts, their prices, a little bit about you… etc. It is important to make sure that you set the site up with a secure credit card payment system, as this will aid in a greater number of sales, just like in a regular craft show.
” Find a host – All sites need a web host in order to post them on the Internet. There are hundreds of providers out there, and you just need to find the one that is right for you. Chances are you have a friend or acquaintance that has a website, and they may be able to help you with on for your crafts.
” Drive traffic to the website – This can be done any number of ways: articles like this one, having others link to your site, update your pages regularly so your pages are indexed by search engines like Google and Yahoo! Coming up with the right keywords for your crafts is important for when people are searching the Internet for the type of craft you make.
” Maintain the site – I would suggest updating your crafting website at least once every two weeks, and maybe even once a week if you have time. This provides a certain amount of confidence for web buyers that your craft site up alive and well!
While having a website can certainly boost your sales, the other side of the coin is that you might be inundated with orders! That’s not necessarily a bad thing, except you could be working night and day to meet the orders! One way to avoid this is to post on your website how many of a certain item is available.
Remember imagining a craft show where millions of people came in and they had money to spend on crafts? Now you have it… albeit a virtual craft show. The sky is the limit when you are talking about selling your crafts on the Internet. With the right presentation, the right price and with the right traffic driven to your site, you can open the doors to your crafts for millions of people.
About The Author
Natalie Goyette is the author of the best selling e-book “Craft Show Success” which finally shows crafters how they can make money selling their crafts! www.craftshowsuccess.com.